The Worldwide Association of Business Coaches informed me, as the director of the DSWA Coach Excellence program, that our program is now accredited by the WABC as a coach training program. While we were jumping up and down, you might not know why this is so important. Here’s why.
The Direct Selling Women’s Alliance is committed to creating and offering quality programs. This commitment led us to go beyond the creation of a coach certification program to the creation of an accredited program. We tend to confuse the terms ”certified” and “accredited” but they have different meanings.
A certificate is a diploma. It means that you have met the standards set up in the program. There is really nothing to distinguish between the quality of education offered by Joe Smith’s Coach Training and Telepathy program and the quality of education provided by the DSWA Coach Excellence program. All you have is our word versus Joe Smith’s word.
WABC accreditation is a different matter. The WABC has no ties to anyone. It is an impartial organization that is committed to edifying the coaching profession. When you are credentialed by a professional organization as a coach, your education has come through an institution that provides you with the tools, skills, and attitudes of a professional. A credential is very different from a certificate.
Wendy Johnson, president and chief executive officer of WABC, has this to say, “WABC Accredited is a one-of-a-kind designation. It recognizes training providers whose focus is on business coaching, not coaching in general, and whose programs are at the most advanced level. The standards for this designation are high, and the assessment process is rigorous. Those who make it through are truly superior at what they do.”
We are proud to offer a program that is accredited. This designation also shows you one of the commitments of the DSWA. We want to be at the front edge of innovation. We are proud to announce that the DSWA Coach Education program has achieved a couple of firsts
- The first WABC accredited program based in the United States.
- The first program focused on the direct selling profession.
For more information on the DSWA Coach Education program, click here. The program is now open for June enrollments. Contact neil@dswa.org for more information.
About the Author: Neil Phillips is Director of the DSWA Coach Excellence program and founding partner of Team Connections. Get more from Neil on his Direct Selling Notebook and Twitter.
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I am definitely interested in this program at some point in the next year. This is a dream of mine to become a direct selling business coach! I am sooo excited I can do this through the DSWA! Keep me in the loop. Yippee!!!!!
Keep watching the blog. We’ll be adding more updates during the year.
This program has changed my life! It’s such and honor and a joy to participate in other’s journey toward success. The best part is that now I have the knowledge and tools to catapult them forward!!!
Thank you Neil, Dana and the DSWA for once again, being an innovator in the Direct Selling Industry.
Congratulations – this is an achievement to celebrate!!